Client: Arizona Center, The Rouse Company

Goal: Develop cooperative marketing program featuring participating merchants at downtown mixed-use property. Encourage repeat business via loyalty/reward programs; allow flexibility so that retailers and restaurants could customize offers according to specific needs.

Strategy: Develop key-chain tag and distribute it to all major downtown employers. All recipients had to do was visit Arizona Center and show participating merchants their tag to realize daily savings on food, beverages, and gifts. Produced 15,000 tags and coordinated in-store signage, making it easy for merchants to display specials and offers.

Project manager/writer: Cathy Hattaway
Marketing Manager, Arizona Center
The Rouse Company