Client: Kansas City CVB

Goal: Create cooperative advertising program to bring visitors from a 500-mile radius to Kansas City for holiday event, shopping and dining excursions. Develop a cost-effective way to advertise in regional dailys/Sunday editions in targeted cities.

Strategy: Utilize a Pre-Print advertising supplement (dropped to 1.5 million households in regional cities) by selling varying levels of display and classified advertising to KCCVB members wishing to participate in this cooperative program. Editorial information, feature stories and a comprehensive Calendar of Events were included as part of the 8-page insert.

Advertising agency: Pepper & Associates
Developed by: Kansas City CVB
Cathy Hattaway, Director of Marketing