Client: Crown Center Redevelopment, Hallmark cards

Goal: Encourage those planning to attend the annual ASAE convention to visit the Destination Crown Center booth and register to win a catered KC barbecue, courtesy of DCC, for their association staff.

Strategy: Print napkins as invitations; include registration card and DCC information in mailing. Mail to specifically-targeted association executives and meeting planners from pre-reistration list purchased from ASAE. Napkins were shrink- wrapped and mailing labels attached to the outside so that the message was immediately visible.

Design studio: Baszta/Coszta
Copywriting: Dennis Pruitt