Client: Crown Center Redevelopment, Hallmark cards

Goal: how Kansas City as the best value when compared to other cities, especially in areas effecting meeting profitability and attendance. Use data from respected industry research sources as validation.

Strategy: Use direct mail to show meeting planners in Washington DC and Chicago the value and convenience of meeting in Kansas City and at Destination Crown Center. Mail post cards six times per year to 2,500 meeting planners.

Design Studio: Baszta/Coszta
Copywriting: Dennis Pruitt